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Korean Alcohol Seen in Squid Game: What Are They Drinking?

by K-Sool sommelier 2026. 4. 15.

The global phenomenon of Squid Game introduced many viewers to Korean culture, specifically the Korean alcohol seen in Squid Game. These beverages reflect the raw reality and social dynamics of the characters.

1. The Iconic Green Bottle: Understanding Soju

If you noticed the characters drinking from a small green bottle outside a convenience store, you were looking at Soju. As a sommelier specializing in Korean spirits, I can tell you that Soju is the heartbeat of Korean social life. It is a clear, distilled spirit traditionally made from rice, wheat, or barley. However, many modern commercial brands use starches like sweet potatoes or tapioca.

In the series, Soju represents a moment of temporary escape for the debt-ridden characters. Its high alcohol content, usually ranging from 12.9% to 25% ABV, and affordable price make it the go-to drink for the working class in South Korea. For more information on the history of this spirit, you can check out my What is Soju? Complete Guide to Korean Distilled Alcohol.

 

What is Soju? Complete Guide to Korean Distilled Alcohol

Soju is the representative distilled spirit of South Korea, known for its clear appearance and smooth finish. Understanding what is Soju is the first step into appreciating Korean culture and its unique social drinking etiquette.Table of Contents1. The Ori

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The Taste Profile of Soju

Standard commercial Soju has a clean, neutral taste, often compared to a sweeter, diluted vodka. When the characters drink it with simple snacks like dried squid or ramen, it highlights the bittersweet nature of their circumstances. Premium versions, which are distilled traditionally, offer much deeper earthy and floral notes.

2. Makgeolli: The Traditional Rice Wine

While Soju takes the spotlight, Makgeolli is another essential Korean traditional liquor often associated with nostalgia and the older generation. It is a milky, unfiltered rice wine that is low in alcohol (typically 6-9% ABV) and has a unique sweet, sour, and slightly carbonated profile.

In the context of the show, these drinks are not just beverages; they are symbols of Korean Anju culture (food consumed with alcohol). Drinking Makgeolli often evokes a sense of rural tradition and simplicity, contrasting with the high-stakes, urban desperation shown in the games.

3. Cultural Context of Drinking in Squid Game

Drinking in Korea is a communal activity governed by strict etiquette. In Squid Game, we see characters pouring drinks for one another, which is a sign of respect and bonding. In my experience, even in the most dire situations, the act of sharing a bottle of Soju creates a temporary "Gganbu" (neighborhood friend) bond between individuals.

Why the Convenience Store Setting?

The scene where Gi-hun drinks outside a convenience store is a very common sight in Korea. This setting emphasizes his financial struggles, as "Pyun-ui-jeom" (convenience store) drinking is the most cost-effective way to consume distilled spirits in an expensive city like Seoul.

4. Comparison of Popular Korean Spirits

To better understand the Korean alcohol seen in Squid Game, here is a comparison table of the most common types you might encounter.

Type Main Ingredient ABV (%) Characteristics
Soju Rice / Tapioca 13% - 25% Clear, neutral, sweet finish
Makgeolli Rice 6% - 9% Milky, fizzy, sweet & sour
Cheongju Rice 14% - 16% Clear, refined, similar to Sake
Bokbunja-ju Black Raspberries 15% - 19% Deep red, fruity, tart

5. Expert Tips for Enjoying Korean Alcohol

If you want to experience Korean culture at home, I recommend starting with a well-chilled bottle of Soju. Pair it with spicy food to balance the sweetness. If you find the taste too strong, try a Somaek, which is a cocktail made by mixing Soju and beer. This is a favorite among locals and provides a smoother drinking experience.

For those interested in exploring more about traditional brewing methods, checking out our internal guide on

The History of Korean Traditional Alcohol: From Past to Present will provide deeper insights into how these ancient recipes have survived into the modern era.

 

The History of Korean Traditional Alcohol: From Past to Present

The story of Korean traditional alcohol is a reflection of the nation's turbulent yet resilient history. For thousands of years, brewing was an essential part of daily life, integrated into seasonal rites, ancestor worship, and hospitality. From the sophis

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What is the green bottled drink in Squid Game?

The green bottle is Soju, a popular Korean distilled spirit. It is widely available and known for being very affordable and potent.

Is the alcohol in Squid Game real?

The brands shown are often fictionalized versions of real Korean brands like Jinro or Chamisul to avoid direct product placement issues, but they represent real products.

Why do they drink it from small glasses?

Soju is traditionally served in shot glasses to encourage frequent pouring and social interaction, which is a core part of Korean drinking etiquette.

Conclusion

The Korean alcohol seen in Squid Game serves as more than just a prop; it is a lens through which we can see the characters' humanity and their connection to Korean society. Whether it is the sharp bite of Soju or the soft texture of Makgeolli, these drinks are essential to understanding the cultural nuances of the show. Next time you watch, you'll know exactly what's in those green bottles.